Regional employers are prepared to look elsewhere for rare professionals
Those from Voronezh are welcome in Moscow, while Tula's employers welcome IT professionals from all over. The "wind rose" of the high-grade employment market was outlined by the companies helping others to find professional help.
At this time, demand for highly qualified personnel exceeds available offer in the Lipetsk and Voronezh Regions and in the cities of Kaluga and Yaroslavl. This was related by Lyudmila Shusterova, Director, Development of BDO Unicon Outsourcing. However, she noted that this does not always mean the preparedness of those in need to lure applicants from the neighboring regions.
At the southern office of the HeadHunter company, they explained to us that the shortage of employees was indeed characteristic of certain segments of the market, such as sales, production, IT and telecommunications. Yet the share of openings advertised in other cities with the hope of getting new employees to relocate did not exceed 1.4 percent of the total number of the regions' open job placements.
As a rule, job seekers from the Central Federal District apply for openings in the cities and towns they live in. Especially when those cities and towns are large enough. For instance, 94 percent of Voronezh residents who placed their resumes on the company's portal look for employment in exactly the largest city of the black-earth-belt. Those willing to relocate are mostly in favor of Moscow, St. Petersburg, Sochi and Lipetsk. Job seekers from Omsk, Khabarovsk, Sochi, Volgograd, Perm and Ufa are more open to job offers from other regions. Most often, professional raw materials miners, production, transportation, logistics, insurance people and tour sales persons are willing to move.
How do companies stimulate internal migration? They offer added fringe benefits, such as better medical coverage, mobile communications on the house and upward career mobility. Successful job applicants are promised assistance relocating, although employers usually do not disclose the exact meaning of that.
Most often, employers fish in other regions for top managers and rare professionals, primarily IT and production people. According to Irina Veretennikova, the director of the HeadHunter group's "Yug" macro-regional office, in every large city of the Central Federal District, there are ads of openings for IT developers to work in Tula, while production managers are looked for in Rostov-on-Don, Krasnoyarsk or Samara. Undoubtedly, job applicants from Voronezh are very successful in Moscow. The relatively small distance between the two cities makes relocation easier, while allowing people to stay in touch with their homes.
Mentioning the disproportion of the labor market, mz. Veretennikova gave a typical example of the Kaluga Region. Several large plants were built there over the latest years, a full-scale automotive cluster was created and a pharmaceutical one is evolving. Yet the region is small, there are comparatively few colleges, so active job seekers willingly head for Moscow. This results in a shortage of personnel.
Not only individual employers but also the regional government that tries to forecast demand for personnel and develops programs for attracting professionals from other regions deal with this problem. People from Kaluga companies often attend employment fairs in Russia's cities. They may be encountered at Voronezh's higher schools, such as the Forestry Academy or the University of Technology.
mz. Veretennikova says that Voronezh, at this time, has become a donor of personnel. The local schools attract youth from all over the black-earth-belt. This results in the concentration, in the city, of a mass of young professionals employers have to compete for with companies from Russia's other places where cadres situation is less favorable. Here, the wages factor is important, the lady says. On the average, wages in Voronezh or, for instance, in Tambov are lower than in Kaluga or Rostov-on-Don. This makes, sometimes, inviting applicants from the black-earth-belt cheaper than trying to hire a local professional whose wage expectations are higher.
In the meantime, its proximity to Moscow allows Voronezh not just to be a resource base for the metropolis but also use Moscow's cadres potential. Not infrequently, local production or sales companies are managed by natives of Moscow. Rank and file employees' opinions of this are ambivalent. As a rule, top managers from Moscow visit Voronezh fleetingly, so people have an impression of their not quite understanding many situations. Yet many newcomers try to strike root in the local soil, believing that the city is good to live in permanently.
A good example of this is Edward Boyakov, a well-known producer and theatrical director, the present rector of the Voronezh Academy of Arts. For a long time, he lived in Moscow where he created a number of significant festivals and the popular "Practica" theater. He has not just brought his family into the provincial city but has also attracted to the region other art people. During this year, classes in the Arts Academy were formed by Mikhail Shemyakin, a famous artist who permanently lives in France and Ruslan Malikov, a Moscow stage director. The academy makes plans for cooperating with actor Anton Adasinsky, who lives intermittently in Dresden and St. Petersburg.
Oxford, Cambridge, England, Yale and Cambridge Massachusetts used to be small villages. A lot of great projects originated in provincial places, away from crowds. With time, capital city officials, nouveau riches and oligarchs began sending their kids there. I am sure, says Edward Boyakov, that Voronezh has an ideal combination of provinciality (in the way of the absence of passions that make life in Moscow nearly intolerable, to which I could not adapt in my 20 years there) and intellectual potential. This must be made use of.
By the way:
According to statistics, over the year 2013, the average per capita monthly income of Voronezh residents came to nearly 25.7 thousand rubles. Monthly wages paid by large and medium-size companies average 27.2 thousand rubles. People working for social and municipal institutions rarely make more than 17 thousand rubles per month.
Rg.ru
