On 21 June 2018, the 5th annual conference for financial and HR directors was held: “HR&FINANCE: Transforming Business Together” organised by ACCA, BDO Unicon Outsourcing and Softline. For the fifth year in a row financial and HR specialists use one platform to share their experience and discuss the ways to develop business, to ensure self-growth and improve their interrelations. This year more than 150 people took part in the event.

CONFERENCE IN FIGURES

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150+ participants

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4.5 hours of valuable information
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7 case studies

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14 speakers

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100+ social media posts
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20+ publications in mass media

CONFERENCE IN QUOTATIONS

  • “Unlike other events of the kind, this conference provides an opportunity for its participants to learn about business cases with real challenges, rather than listen to some “refined” reports with their idealised stories,” said Lyudmila Shusterova, Strategy Development Director, BDO Unicon Outsourcing.
  • “It is essential for a company to have a clear view of the upcoming changes, for every employee to understand the ultimate objective, the way to promote it and the final result to be obtained by the company. Thus, the whole company will work towards shared objective. Therefore, open and straight talks on actual state of affairs on a continuous basis are very important for maintaining productive environment”, Ruslan Yusufov, Special Projects Director, Group IB
  • “Implementation time of a pilot robotics project cannot last less than 3-4 months (whatever anyone says)”, Sergei Karataev, First Deputy Director General, JSC Freight One.

  • “Economy and business are becoming more and more dependent on labour efficiency of information employees”, Ksenia Pletner, Personnel Training Manager, Microsoft Russia.

  • “For the last 150 years the business environment has completely changed and the rate of such changes continues to rise”, Grigory Finkelstein, Partner at Ecopsy Consulting, HR Consulting Manager.


Results

As part of the conference, the experts from such Russian and international companies as Microsoft, Nissan, Tele2, Russian Railways and others shared their experience in business process automation and robotisation, discussed the specifics of corporate culture transformation, IT safety fundamentals for financiers, described the problems faced during implementation of new projects, etc.

According to Lyudmila Shusterova, Strategy Development Director, BDO Unicon Outsourcing, unlike other events of the kind, this conference provides an opportunity for its participants to learn about real business cases with their real problems, rather than to listen to some “refined” reports with their idealised stories. “We are discussing the difficulties experienced by the companies when implementing new changes, the sources of new employees with the skills required, the ways to overcome resistance, the budgeting sources and real payback of new projects. We seek to invite the representatives of developing medium-size business, and not only of large business with high budgets. We aim to ensure that the participants leave the conference with new practical knowledge and ideas which could be implemented immediately,” emphasised Lyudmila.

“As we may see from the conference results, digital transformation changes the status of HR departments and financial offices of Russian companies. Gradually, they are turning from information technology users into business-customers, i. e. they determine the information systems to be implemented, the ways to integrate them into their business processes and act more efficiently and transparently for the colleagues from other structural subdivisions with their use. The main objective of Softline as part of these processes is to assist in this transformation on the expert level,” says Elena Shedova, Marketing Director of Softline.

“ACCA forms the future of the financial profession. We are glad that we and BDO Outsourcing are able to gather financial experts and HR managers within one platform for the fifth year in a row. We give them a chance to ask each other tough questions and receive answers. There have not been any vacant places in the assembly hall today. We consider it to be an indicator of the topic importance,” noted Vera Starodubtseva, Head of ACCA in Russia.


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