First edition of “Outsourcing in Modern Business Strategy”

It is the first textbook on outsourcing published in Russia. Developed with reference to the local experience and international best practices, the book was written under general editorship of Sergey Makedonsky (in4media/Forrester), Yury Efrosinin (Kelly Services), Lyudmila Shusterova (BDO Unicon Outsourcing) and Mikhail Brusentsev (Non-profit Partnership “ASTRA”). All the authors head the largest companies providing and ordering the outsourcing services. This book will appeal to finance and IT directors, HR-managers and purchasing directors, in short, to all those outsourcing inner business-processes, from payroll and SW development to equipment maintenance. And, of course, it will be of interest for specialists developing or planning to improve the efficiency of their own shared services centre (SSC). This is a non-profit project, and all revenues earned will be used to promote the textbook and outsourcing tools in Russia and the former Soviet states.

About the book

“Outsourcing in Modern Business Strategy” is not just a theory of modern outsourcing, it offers a wealth of knowledge and experience of the Russian experts based on foreign best practices, such as Outsourcing Professional Body of Knowledge of IAOP (USA), methodological and educational materials provided by the professional associations SIG (USA) and GSA (Great Britain).
The book explains the Russian and foreign tendencies in the outsourcing sector, and the outsourcing strategies preferred by the leading companies – which of them outsource their production and back-office services from professional providers focusing their own efforts on product management and marketing only, while others outsource certain segments of the processes. The new textbook also suggests outsourcing options, which are most advantageous for your business.
Each chapter of this textbook is supplemented by an actual business case as an example of errors that might be encountered by the reader while working with service providers, and by templates of documents that may be used in business.
The book readers will not just know how to use these terms properly; they will learn how to assess the value of a process management (for example, do you know the cost of your accounting department?), to organise a tender, select a supplier, and provide for any latent contractual risks. The readers will also learn how to manage an outsourcing project at any stage of the life-cycle, to develop a business plan, and to manage changes and communications.


About authors

This book is a result of collaboration of 15 authors, famous Russian and Belarusian experts having wide experience in practical outsourcing and corporate SSCs.
The book has been published under general editorship of Sergey Makedonsky (in4media/Forrester), Yury Efrosinin (Kelly Services), Lyudmila Shusterova (BDO Unicon Outsourcing) and Mikhail Brusentsev (Non-profit Partnership “ASTRA”).

Further plans
Using this new textbook, the Outsourcing Academy of Association “ASTRA” plans to organise regular business trainings “Basics of Professional Outsourcing” (3 days) conducted in Russian, with further certification by Association “ASTRA”, and in cooperation with the leading foreign certifying institutions.

You can buy this textbook online by clicking  or on the web-sites of large Internet-stores.
We are ready to provide you with a printed version of the book at your request.