Each customer is an entire team of people who may have their individual evaluation criteria. This is why BDO prepares multiple types of questionnaires: those intended for decision-makers and for people interacting with the service provider’s employees. The company’s employees process and analyse the responses received followed by engaging in service optimisation activities.
“The customer satisfaction survey is an excellent opportunity for those you work with to express their opinion and clarify things they are happy or unhappy with. The company carrying out the survey learns about its potential growth areas and customers’ preferences. Analysing the feedback obtained may trigger the development of new services and offers,” said Galina Shablinskaya, Deputy General Director for Customer Management.
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